Salve Pascual is a creative leader and strategic advisor with over 20 years of experience shaping experiences across global health, technology, education, media, and culture. She works with mission-driven teams to clarify vision, align action, and scale impact, drawing from a career that spans startups, global nonprofits, creative firms, and enterprise organizations, including design leadership roles at companies such as Microsoft, Spotify, Nike, Peerspace, and Comcast.

As the Founder and Chief Design Officer of Lines of Origin, Salve helps organizations navigate complexity with clarity, bridging systems thinking, narrative strategy, and human-centered design. Her work brings structure to vision, coherence to storytelling, and a focus on purposeful growth, ensuring innovation remains rooted in equity, care, and cultural relevance.

As a board member at the Institute of Health Beyond Earth, Salve contributes strategic guidance and creative insight to help advance the organization’s mission: championing natural and holistic medicine, inclusive innovation, and research to support human wellbeing, on Earth and beyond.